Why does it matter, what is it and how can you achieve it?
Why does it Matter?
If you’re like most of my colleagues, friends and clients, you work well beyond forty hours every week and plan to work until you’re sixty-five or older. Shouldn’t you and your colleagues enjoy your work? Do you want to work in an environment where people are engaged, continuing to learn and producing excellent work for great clients or do you want to work in an environment where people are discouraged, no longer enjoy their work or their clients and perhaps actively undermine each other? Presumably we’d all prefer the former. That’s the first and most obvious reason for creating a Great Place to Work.
There are other benefits of a great workplace that might be less obvious, but equally important. You’re more likely to retain satisfied employees (not to be confused with contented employees), minimizing the cost of replacement and the damage of turnover to firm morale. Engaged workers at every level of your firm, including shareholders, are more productive workers. They turn out more and better work products and service, leading to greater client satisfaction, client retention and profitability. Creating a Great Place to Work is not only the right thing to do, it’s the smart thing to do. It will drive profitability and cause your firm to thrive.
What is it and how can you achieve it?
What makes a workplace great? All great work cultures aren’t alike. Some feature free-wheeling innovation and creativity, while others require a higher degree of routine. Some are loud and noisy, others more quite and subdued. But, great workplaces have many identifiable – and achievable – commonalities. Following are some of those commonalities and suggestions to achieve them:
Talent: People get to use their greatest strengths and Highest Talents™. Their highest talents are the most important contribution they make to their workplace. What can you do? Identify people’s highest talents and get them in positions where their highest talents are needed, used and values.
Career and Professional Development: Leaders care about the development of others and show it. Formal and or informal systems are in place to support learning and career advancement. People are provided opportunities and encouragement to continuously grow. What can you do? Encourage mentoring and teach people how to delegate and supervise in ways that match individual’s learning and career growth with the needs of the firm.
Self-Direction: People have some degree of control over the work they do, the projects they work on, the people they work with. Complete control isn’t necessary (or likely), but people respond positively to choice. What can you do? Identify what must be done, what must be done in specified ways and where flexibility can be accommodated. Encourage, allow or accommodate choice and flexibility where feasible.
Purpose: People believe their work contributes to a purpose bigger than themselves. Purpose doesn’t require not-for-profit status, but can include examples like: “serving the integrity of the legal system,” “helping families create, protect and distribute wealth,” “building a stable, enduring law or accounting firm.” Each example is bigger than self and can provide motivation and satisfaction for work well-done. What can you do? Think, talk and act in big terms about the purpose(s) your firm serves.
NOTE: The picture above was taken on a recent visit to Newport Beach, CA.