That's one of two memorable life lessons I learned from my racecar driving instructor. I learned many lessons that made me a better (and safer) driver, but this is one of two lessons I've applied to life. The instructor told my small class of eight drivers to stop looking at the pavement immediately in front of our cars, to lift our eyes and look into the turns, because where your eyes lead, your car will follow.
Are you looking for more and better clients? Last month’s message focused on analyzing your marketing mindset, current clients and potential prospects . Today’s message will address planning and implementing your marketing strategies.
Are you looking for new and better clients?
Why market? Successful marketing attracts more clients, but more importantly, it allows you to cherry pick. When you have plenty of prospects, you can choose the clients you want to work with, the projects you want to work on and refer or decline what isnâ€™t your ideal.
In February, I outlined steps one and two to help you achieve more professional success without giving up personal happiness. Last month I outlined step three, and today, I'll outline the fourth and final step in this series.
Step Four: Learn to Bring in New Business. If youâ€™re to move up in your firm, you must learn to bring in new clients and additional work from existing clients.
Authentic leadership isnâ€™t a new concept, however. Bill George wrote Authentic Leadership: Rediscovering the Secrets to Creating Lasting Value in 2003 and Harvard Business Review published an abbreviated article, Authentic Leadership, by Bill George, Peter Sims, Andrew McLean, and Diana Mayer in 2007. The concept has steadily grown in popularity, because it resonates and it produces positive results.