Are you looking for more and better clients?
Todayâ€™s message will focus on analyzing your marketing mindset, current clients and potential prospects. Future messages will cover planning and implementing your marketing strategies.
Why market? Successful marketing attracts more clients, but more importantly, it allows you to cherry pick. When you have plenty of prospects, you can choose the clients you want to work with, the projects you want to work on and refer or decline what isnâ€™t your ideal.
Whatâ€™s the perfect day to start your new marketing quest? Today!
ï»¿Whatâ€™s your mindset? Focus on simplicity as you think about marketing. Why? Because itâ€™s easy and it works. Think intentionally. Always keep in mind who your clients are, how youâ€™re helping them and what more they might want or need from you. Discipline yourself to offer help continuously. And donâ€™t forget to have fun! You can have fun while doing serious work and youâ€™ll be more engaging when youâ€™re having fun.
Prepare to engage your emotional intelligence (EQ). EQ includes knowing yourself and managing your behavior, understanding others and managing your relationships. All are critical to the success of your marketing efforts. Donâ€™t tell yourself, â€œIâ€™m not good at marketing or EQ.â€ You can learn and improve both, continuously. Learn how to talk about yourself and your offerings comfortably and meaningfully, when appropriate. Learn to ask questions of others and listen to their answers.
Analyze your current clients. Which ones are ideal? Why do you like working with them? What are their demographics, i.e. their size, industry, location, etc.? What do you do for them and how do they benefit? What more might they want or need from you? Did you acquire them by referral or promotion? Did you meet them at a live event or through social media? Are there other relevant ways to describe your ideal clients, descriptors that will help you define and identify similar prospective clients?
ï»¿Analyze or research your market opportunities. What prospective clients might be similar to the current clients youâ€™ve described above? Where can you find them? Where do they congregate, physically or virtually? Thatâ€™s where you want to be, but weâ€™ll save that for your planning process.