Do you know your marketing circle? It’s your map to grow your dream practice. It starts with “You,” which encompasses your education, experience, strengths, personality, the services and value you offer and more. The next thing to identify and define in your circle is "Your Clients." Who are they, where are they, what do they need, how do they want to work with professionals, i.e. do they want to give direction, follow direction, or partner with their professionals? Only after knowing yourself and what makes you uniquely valuable and knowing your clients, their needs and preferences, can you develop "Your Message." To be clear, you deliver your message in all you do and say, in your presence in person, on your website, on social media and in any other marketing materials you use. Yes, you'll say and do different things, but all must be consistent with your key message. If they're inconsistent, they'll confuse and your audience won't engage with you or buy your offerings. These three components - you, your clients, your message - were once called, "The Marketing Arc." Then a smart marketer closed the loop with "Client Feedback" in order to revise and refine offerings on a continuing basis and "The Marketing Circle," was born.
Why does Your Marketing Circle matter? It's a simple way to understand and visualize your marketing. It's a foundation that will help you look for your potential clients in the right places, recognize them when you see them, ask questions to understand their unique needs, explain your offerings relative to their needs and make changes and improvements to your marketing when needed. Clearly understanding Your Marketing Circle will help you grow your Dream Practice.
Watch for more detailed information to help you create Your Marketing Circle and build your Dream Practice.
Until then, Arrivederci!