Five Keys to Leading Your Firm to Greatness
These leadership practices, when consistently aligned with your firm’s culture and values, create a platform for greatness.
Shouldn’t you and your colleagues enjoy your work? Do you want to work in an environment where people are engaged, continuing to learn and producing excellent work for great clients or do you want to work in an environment where people are discouraged, no longer enjoy their work or their clients and perhaps actively undermine each other? Presumably we’d all prefer the former. That’s the first and most obvious reason for creating a Great Place to Work.
That's one of two memorable life lessons I learned from my racecar driving instructor. I learned many lessons that made me a better (and safer) driver, but this is one of two lessons I've applied to life. The instructor told my small class of eight drivers to stop looking at the pavement immediately in front of our cars, to lift our eyes and look into the turns, because where your eyes lead, your car will follow.
Are you looking for new and better clients?
Why market? Successful marketing attracts more clients, but more importantly, it allows you to cherry pick. When you have plenty of prospects, you can choose the clients you want to work with, the projects you want to work on and refer or decline what isn’t your ideal.