Jo's News and Insights
Higher Than A Kite
 Last week I returned from Pepperdine Law School in Malibu California and I'm still "higher than a kite." The blue skies and sunshine over the Malibu Hills and the Pacific Ocean were stunning. More importantly, I had the privilege of being the co-director and one of four instructors for an outstanding leadership program for practicing attorneys. One of my colleagues, Sukhsimran Singh, used a kite analogy during his instruction, perfectly describing my lingering elation. |
Closing Your Marketing Circle
 Continuous feedback and improvement will help improve and grow your business in response to a growing knowledge of your clients and changes in your marketplace. |
Your Marketing Circle Continues: Who's Your "Client?"
Recently I read, "Marketing begins and ends with your clients." I understand the message - without clients you have no business - but I disagree with the statement. When planning to market, you need to start with "You" - who you are, your knowledge, skills, expertise, strengths, personality, what you can offer, what you care about! Now it's time to continue to map your Marketing Circle by defining your "Client." |
Your Marketing Circle Starts with "You."
People will work with you because: 1) they know, like and trust you and 2) they want or need what you have to offer. In terms of your marketing circle, "You" is made up of 1) everything that makes you likeable and trustworthy and 2) your offerings. |
Are You Telling or Teaching
Tell means "to relate in detail; to give utterance to," while teach means "to cause to know something; to cause to know how." Telling requires nothing on the part of the audience. In fact, it doesn't require an audience at all. You can tell a recorder or you can tell thin air. Teaching, by contrast, requires learning. Thus, teaching requires both a teacher and a learner.
Imagine what the world would be like if...
How Loyal Are Your Clients?
Are You Listening?
The Magic of Trust
