Jo's News and Insights
27 Nov 2018
Your Marketing Circle Starts with "You."
 People will work with you because: 1) they know, like and trust you and 2) they want or need what you have to offer. In terms of your marketing circle, "You" is made up of 1) everything that makes you likeable and trustworthy and 2) your offerings. |
27 Sep 2018
Are You Telling or Teaching
Tell means "to relate in detail; to give utterance to," while teach means "to cause to know something; to cause to know how." Telling requires nothing on the part of the audience. In fact, it doesn't require an audience at all. You can tell a recorder or you can tell thin air. Teaching, by contrast, requires learning. Thus, teaching requires both a teacher and a learner.
31 Jul 2018
Imagine what the world would be like if...
Imagine what the world would be like if...
...everyone were working on purpose. You're probably working to support yourself, maybe to support your family. Are you also working to make a difference, to make the world a better place?
26 Jun 2018
How Loyal Are Your Clients?
Do you know how loyal your clients are? Do you care? If you don't, you should. It costs five times more to attract a new client, than to keep an existing client.
What are you doing to build client loyalty? Following are four basic suggestions:
24 May 2018
Are You Listening?
If you could improve every dimension of your life by practicing a skill you already have, would you do it? Here are three areas in which you can improve your life through better listening, followed by some techniques to improve your listening.
17 Apr 2018
The Magic of Trust
The Magic of Trust
How will improving improve engagement and performance for you and your team?
30 Oct 2017
Leadership Alignment
Do you know which ladder you're climbing?
Steven Covey warned against the danger of climbing a ladder only to discover that you climbed the wrong ladder. Worse, if you and your team are trying to climb different ladders, you won't make it to the top of any ladder, because you'll be working at cross purposes. Are you and your leadership team clear about who you are, what you want, where you're going, i.e., what ladder you're climbing? Just a few of the many symptoms of lack of alignment and clarity include: